And1.com
The fruits of my recent labor, I was the copywriter and project manager on the And1.com launch. The new And1.com combines old school wisdom with new school fresh. Frank created a layered homepage that invites you into the world of the Tai Chi Prophet, a new character that interacts with consumers and spreads the wisdom of ball.
(click to enlarge)
You can discover the Tai Chi Mid, find a retail location, or follow the Prophet on social media sites like Facebook, Twitter, and YouTube (which I am the social media coordinator for). At the very least, the Prophet allows you send smack talk messages or inspirational proverbs to your friends right from the site. Listen to his words and your game will follow.
(click to enlarge)You can discover the Tai Chi Mid, find a retail location, or follow the Prophet on social media sites like Facebook, Twitter, and YouTube (which I am the social media coordinator for). At the very least, the Prophet allows you send smack talk messages or inspirational proverbs to your friends right from the site. Listen to his words and your game will follow.
(click to enlarge)
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